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Slump Shmump—Boynton Beach Real Estate Development Sells Out in Five Hours

By Mary Damiano

Eager to own their own piece of South Florida real estate more than 100 people camped out in Boynton Beach last week eager to buy one of 134 preconstruction houses in a new development called Greystone, slated to be built off of Hagen Ranch Road.

The first phase of Greystone, which will eventually include 552 homes on 144 acres, sold out in five hours.
Analysts agree that the biggest selling point was the price tag of the barely-a-glint-in-the-developer’s-eye homes, which started at $311,900. The Sunrise-based G.L. Homes says that the first homes will be completed early 2008.

Pressuring contractors was the key for keeping building costs down, says G.L. Homes. They then marketed Greystone as affordable housing to teachers, firefighters, police officers and other municipal workers who had been squeezed out of the recent decline in the housing market.

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